PURPOSE OF THE SPEECH TO STIMULATE
OR AROUSE
It is an accepted truth that people
need to be stimulated or aroused if they are to be concerned about a
proposition or problem that is laid before them. Often a speaker appeals to his
audience to do something, to change their minds, to give consideration to an
idea, but he does not stir them sufficiently to make them willing to be more
than mildly interested. As a speaker it is to your advantage to learn the
methods and approaches that cause audiences to be stimulated by speech. This
assignment will provide an experience for the speech to arouse or stimulate so
that you will be fully aware of the importance of this type of speech.
EXPLANATION OF THE SPEECH TO
STIMULATE OR AROUSE
The speech to stimulate an audience
is one that does just that – it stimulates. It makes people want to do
something, perhaps generalized, to correct a problem , although a specific
action may not be in mind. If its purpose is fulfilled, it touches the emotions
and influences the intellect of the audience sufficiently that they feel
impelled to adopt new attitudes and/or take action suggested by the speaker.
The basic features of this speech are these: use of vivid language, obvious
sincerity and enthusiasm on the part of the speaker, and appeals to basic
drives that all persons possess. Much of the stimulation is achieved by
utilizing catchy slogans, concreteness, specific examples, illustrations, and
facts. Contrast is stressed by playing the big against the little, the bad
against the good, the money that can be earned against that which will not be
earned, the sick against the well.
Best known occasions for the speech
to stimulate are anniversary memorials, dedications, commencement exercises,
religious gatherings, conventions, rallies, pep meetings, sales promotions, and
between-halves situations in which a coach arouses his men to a high pitch of
fury accompanied by a will to win.
The speech demands that the speaker
himself be aroused and vigorous. It calls for enthusiasm, energy, force, power,
and spirit – the quantity and quality depending upon the response sought from
the audience. But most of all it requires that the speaker be sincere.
HOW TO CHOOSE A TOPIC
Regardless of what kind of speech
you present, it should always possess sincerity. Of all the many kinds of
speeches there is none that demands sincerity from the speaker more than the
speech that is intended to stimulate or arouse. Therefore, in choosing a topic
from the above list or in formulating your own topic, place sincerity foremost
in your thinking. Do not try to find a subject that is suitable for the
national congress or for presentation over a national radio network. Find a
discussion suitable for your audience, in this case, your classmates. It does
not have to be something big, something startling or overwhelming. The occasion
does not call for such a speech. It does call for a speech appropriate to your
situation, your audience, one within the scope of your experiences, and, above
all, one in which you are sincere.
HOW TO PREPARE A SPEECH TO STIMULATE
OR AROUSE
Basically, you will prepare this
speech according to the steps followed in preparing any speech. It is essential
that you give more than passing attention to your purpose to stimulate or
arouse. This purpose will be behind every statement you utter. It will be
superimposed over your entire construction, hence it will receive first
consideration.
Having made yourself keenly aware of
your purpose, you will next set about achieving this purpose. Naturally, your
attention turns to organization. We will assume that you have gathered your
materials and are ready to arrange them under the various divisions of your
organization. First, as always, you will think of your introduction. It may be
that you will construct it or alter it after certain other parts of your speech
are completed, but certainly you will give it close attention before you are
ready to state that your speech is prepared. In arranging and organizing the
main body of your remarks, the language will undergo no little scrutiny. Vivid
phraseology, word pictures, graphic illustration, all aptly told must be
presented with words that contain acute meanings and definite associations in
the minds of the listeners. You may also offer slogans and catchy phrases to
make your ideas stick and remain with your hearers. You will also be concrete
and specific by naming certain persons and definite places that the speech
calls for. You will avoid the abstract and intangible when giving examples,
illustrations, and facts. This does not mean that you are to employ needless
detail, but it does mean that your ideas must be aimed to hit their mark and
make a strong impact. If you do not do this, it will be like trying to drive a
spike with a tack hammer. As was stated in the paragraph entitled
"Explanation of the Speech to Stimulate or Arouse," you will use
contrast as a means of clarifying your thoughts and pointing up their
significance. And last, you will stimulate your audience because throughout
your entire speech you will have appealed to the basic drives in people:
security from enemies, saving or making money, keeping their homes intact,
gaining recognition, enjoying social prominence, having a cleaner city or town,
knowing new experiences… You will have touched your listeners’ pride, their
pocketbooks and bank accounts, their sympathies, their family and home
affections – yes, even their fighting spirit. Once you have stimulated your
audience, thoroughly arouse them, if the speech demands it, be sure to tell
them what to do or what action to take, whether it be to think or perform. If
you do not do this you will have generated power but failed to use it.
As usual, there is no better source
of materials for a speech than the library. The librarian will gladly assist
you in locating materials. You instructor will advise you also in this matter.
There may be persons on the faculty or friends you know who have special
knowledge that you can use. Do not overlook interviews with them.
The last step in preparing this
speech will be rehearsal. Be sure you rehearse enough that you know from memory
the sequence of ideas, not words, that you plan to present. Practice before a
mirror and/or friends until you feel competent to stand before an audience.
HOW TO PRESENT A SPEECH TO STIMULATE
OR AROUSE
A forceful, dynamic, and energetic
presentation should be used unless you are speaking on a solemn occasion
involving reverence, devotion or deep feeling. In such cases you voice and
manner should be an animated and sincere projection of your ideas, accompanied
by appropriate bodily action and gestures. On other occasions, indications
should show that you are alive with your subject, full of it, and eager for
others to share it. Above all, you must be sincere and earnest. Remember that
your audience will reflect your activity and eloquence. They will be just as
lively or solemn as you stimulate them to be.
The use of appropriate diagrams,
charts, and demonstrations can add much to your speech.
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